With Audify you can easily create and generate Website Custom Audiences in Facebook saving you plenty of hours in audience creation. If you’ve ran Facebook Ads before you’ll know tedious it can be creating custom audiences for products.
A good example is creating audiences for Facebook events like ViewContent, AddToCart, InitiateCheckout, and Purchase. If you use Shopify, you’ll know right away these are the most common events we record to setup things like retargeting campaigns and Lookalike Audiences.
The biggest issue is when you start doing custom audience creation for multiple products, it becomes extremely tedious and takes too much time. That’s where Audify comes in.
1. Go to the Audify App and navigate to Create > Custom Audiences
2. Select the Ad Account you want to create Custom Audiences on
3. Select the Pixel you want to associate the Custom Audiences with
(You must have at least one ad account with at least one pixel associated with it in order to create custom audiences)
4. Now select the events you wish to create custom audiences for. You may select one or multiple events, Audify will create an audience for each event selected.
5. If you have custom events other than ViewContent, AddToCart, InitiateCheckout, Purchase or PageView, you can find them listed in the Advanced section of the Event Selection. You can also add these custom events as well to generate audiences for.
6. Select Products or Product Types to target for each event you selected in the previous two steps. You can either enter in the name of your products or select ‘Browse’ to browse your product and product types.
For every event you chose, your products and/or product types will be targeted in each audience that is generated. For example, if you chose the ViewContent event and you select the ‘Mashed Potato Hat’ as your product, Audify will generate a ViewContent Audience that is filtered for users who triggered ViewContent the Mashed Potato Hat. We use the formula content_id contains <product content id> for products and content_type contains <product type>.
7. Select the Creation Rule by selecting either ‘Individual’ or ‘Combined. This rule dictates how the audiences are generated in respect to the products / product types you chose in the previous step.
Individual – Creates an audience for each product and product type you’ve chosen
Combined – Creates an audience for all products and product types you’ve chosen. This allows you to create audiences of combined products, for example, creating a single audience for people who triggered AddToCart for several products, giving you a much broader audience.
8. Select one or multiple day values for Audify to create audiences for. For Example, you may want a ViewContent audiences on a particular product for 7 days, 14 days, and 30 days.
You can easily select which day values you want in the quick pick day selector or you can define the EXACT day values you want using a comma separated string.
9. If you have chosen to target your products ‘combined’ in step 7, please add a unique group name of the products / product types you picked, for example ‘All Hats’. If you have only chosen one product / product type or you chose to create Lookalike Audiences based off of each individual product / product type, then this step you can skip.
10. Review and name your custom audiences. Audify will give you a preview of all the custom audiences it will generate based off your criteria. You can review them and rename them here.
You can easily edit each individual line or use the Find & Replace feature to mass rename the audiences to the name you want. Please note that you can only generate 50 audiences at once. If you need to generate more, please break them down into multiple create attempts.
11. Once you’ve reviewed everything, go ahead and create the “Generate Custom Audiences” button at the bottom and watch the magic happen!
Once your audiences are done generating, you’ll get a status on each one you created. This status will let you know whether or not each audience was successfully created, if not there will be an error message next to the incomplete audience.